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The Strategic Analytics Consultancy

Google Analytics Training - Introduction

Google Analytics Training - Introduction

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Get Started with Google Analytics

Our tailored Google Analytics introductory training course covers the fundamentals of Google Analytics (GA) over a single day.

With a maximum of 8 students to 1 trainer, our well-paced and hands-on classroom-based course will take you from ‘zero to hero’ familiarising you with the Google Analytics interface and all its standard reports. Throughout the day we’ll answer your questions and try and tackle some of your business challenges through practical applications of this powerful analytics tool.

By the end of the course users should be comfortable in navigation GA and be able to independently produce useful reports that are actually useful.


1. GETTING AROUND - UNDERSTANDING THE GOOGLE ANALYTICS INTERFACE

  • Objectives & Action plan
  • GA Accounts, Web properties and Profiles
  • Creating Google Analytics web properties & profiles
  • Understanding and defining
    • Dimensions and Metrics
    • Page views (and Unique page views)
    • Visitors (and Visits)
    • Bounce (and Bounce rates)
    • Exit (Exit rates)
  • Reporting – real-time and standard
  • Annotations and shortcuts
  • Understanding intelligence events

 
NEXT DATES
3rd December 2019
10th December, 2019
8th January, 2020
LOCATION
Spitalfields, London, E1

2. UNDERSTANDING VISITOR’S BEHAVIOUR AND WEBSITE INTERACTIONS

  • Exploring and understanding
    • All pages
    • Navigation summary
    • Visitors flow
    • Goal flow
    • In-page analytics
  • Improving in-page analytics
  • Understanding and using
    • Exit pages
    • Landing pages
    • Entrance paths
COST
Free

3. GOALS, E-COMMERCE, REPORTS AND DASHBOARDS

Dr Phill Law

Head of Analytics and your trainer

  • Understanding and defining goals
  • Understanding how e-commerce transactions are processed
  • Understanding and defining key performance indicators (KPIs)
  • Producing and sharing actionable reports and dashboards (including custom
  • reports)
    • Locations Report, Traffic sources report, Landing Pages report (with
    • segmentation) Exploring and understanding
    • Audience
    • Mobile
  • Understanding and apply default advanced segments

4. CAMPAIGN TRACKING & ANALYSIS

  • Campaign Analysis
    • Source, Medium, Campaign, Content and Term
    • Campaign tracking and the URL builder
    • GA UTM Tagging
  • Measuring
    • SEO Campaigns
    • PPC Campaigns
    • E-mail campaigns
    • Banners and display campaigns
    • In-bound social media campaigns
    • Off-line campaigns