Having a room full of differing opinions is all good when you’re with friends having a debate over coffee down the local café! But what about when it’s time to brainstorm a business idea.
Marketing analytics and insights can never replace creativity in marketing. However, making decisions driven from data rather than from assumptions can save your organisation precious time and money.Read More
I’ve started wanting to trade in my iPhone for a Samsung. And I also MUST have one of those water bottles that all the islanders drink out of. From time-to-time I even have the urge to shout out “I’ve got a text” down the office hallway whenever my phone vibrates #loooool! Yes, Love Island in my opinion is the epitome of sales and marketing and here’s why.Read More
Visualising data. How data can be used to paint a better picture of what is really going on. Inspired by Ed Hawkins’ radar graph for climate change, we set out to find a dataset which we could apply his visualisation to. In this data-dashboard, we used the Land Registry Price Paid dataset and what a rich resource it was.Read More
Web Analytics is a way of capturing, measuring, and understanding how customers behave on your web site. It allows you to understand where your customers have come from before they get to your site, plus how they got there.Read More
The marketing launch of any new product can be inherently expensive, and this comes at a difficult time following the cost of the research and development phase. You could just plough a ton of cash into media, or you could find a few more cost-effective ways to help reduce your launch budget.Read More
How has technology redefined the customer experience? This month, we focused on the shopping journey of the future: we analysed the current landscape; the consumer of 2019; the trends that no ones talking about yet, thinking about what this means for us as a digital agency and the wider creative industry.Read More
So how can you use AI in your digital signage? One way is to use AI to “recognise” your customers. This helps your AI to learn about your customers, understand their preferences and then tailor advertising specifically to them. This may sound like sci-fi, but this technology is here and can be used today. Is it ideal for every business at this stage?Read More